Bensons for Beds Store Communications

Retail Communications

We’ve worked with Britain’s Number 1 bed specialist since 2015 to help reimagine their journey in-store and how their customers engage with their products. We’ve helped reposition their in-store narrative as an expert developer of product, not just a reseller; guiding and supporting the customer through a complex product discovery process.

In doing so, Bensons has empowered the customer; delivering on their brand mission to help the nation sleep better, naturally

In addition, we help deliver campaign promotions to the seasonal marketing calendar and work in a responsive way to continuously develop the store experience in an ever-changing marketplace.

What we did

  • Design Strategy Planning
  • Shopper Marketing Strategy
  • Communication Planning
  • Copywriting
  • Graphic Design
  • Design & Project Management