Bensons for Beds Megastores

Our work with Bensons led us to take a strategy and design role in the development of the brands’ megastore offer. Key to the success of the concept were key features including Sleep Centre, the ‘Furniture by You’ design space and a new suite of store wide messaging including extensive digital signage and interactive media. Opened in December 2016, the stores are a category-defining statement of intent for the nation’s leading bed retailer.