Ribble have been hand building bikes in the Ribble Valley since 1897, and in recent years have developed a market leading digital customer journey in Ribblecycles.co.uk
The role of this showroom was to bring the digital experience to life, and create an immersive experience that would excite customers and give them the opportunity to really engage the brand and the product.
Laid out on a grid pattern, bikes are the hero in this store, elevated on illuminated plinths with fully digital POS.
The custom offer is brought to life with both physical and digital tools, allowing customers to specify every part of their new bike from the frameset up.
The store features what is thought to be the largest indoor video wall in the UK, as well as a signature scent for a holistic sensory experience. The brand’s virtual showroom Ribble Live, bring the space alive for all customers who can engage a product consultant online and be given a detailed tour of any product.
David Stacey, Commercial Director says:
“We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials. From the moment you step into the showroom you enter a truly immersive experience, and it will completely challenge the notion of a traditional bike shop.
“Working with STAMP has been a great experience. We set out to create the world’s best bicycle showroom, and from the first meeting it was clear that the team really shared our enthusiasm for what we were trying to achieve. This enthusiasm never faltered, and it was a pleasure to work with STAMP from concept to delivery. STAMP were a true partner throughout this project, and I look forward to working with them again.”