Tile Giant is a Travis Perkins owned pure play retailer of tiles and accessories. Selling to both the trade and the general public means that 2 different customers need to be catered for within the offer.
The trade customer knows the product well, wants to arrive early and take away product the same day, but will shop from a limited range.
The retail customer knows little about the product and may only buy tiles every 10 years. All too often, they get their idea elsewhere and then shop for the cheapest product.
Our goal was to service the trade customer efficiently, but provide inspiration, information and a defined customer journey for the retail customer: be a trusted source of inspiration in the home renovation sector, whilst remaining credible to the trade.
That meant being an authority on style and product, as well as maintaining a great reputation for value, is a store that is stylish but not too premium.
The store arrived to a tremendous reception from the business, broader group and the industry at large, being called a “new benchmark in a sector that had seen little innovation”
Nominated for Store of the Year at the Retail Week Awards 2020.