Winsor & Newton

Communications and Retail Experience

The world’s largest art company, Colart, required a new suite of retail fixtures and messages for their flagship brand Winsor & Newton. The challenge was to guide the customer through a complex range in an unassisted purchase. The brief required a full review of the POS and communications for their Winsor & Newton paint ranges. Full international roll out and translation of tools kits also included the strategy and approach to revisions of their retail guidelines. Stamp has continued to work on customer engagement and brand development briefs across the Colart portfolio of brands.