Winsor & Newton Promarker

Communications and Retail Experience

Due to the ongoing success of our work with Winsor & Newton, we were asked to lead the retail strategy and design for the relaunch of the category leading Promarker range. This included strategy and customer experience proposals to launch the product and bring it to life for the customer, as well as brand guardianship of their retail guidelines. The brief included POS, fixtures, promotional campaigns and an international roll out across 8 languages.