Bensons for Beds Megastores

Retail and Strategic Experience

Our principal design role led us to take a lead strategic role in the development of Bensons’ Megastores. The notable successes are highlighted by the immersive features; these include the Sleep Centre and ‘Furniture by You’ Experience, which supports the customer through a complex purchase. New store wide communications stretched into digital with experiences centred around extensive interactive media and digital signage. Launched in 2016, the three stores act as a benchmark in the category.

Winner of the NBF Bed Retailer of the Year Award