Retail Communications

Anyone with children will appreciate how frustrating it is when the parent and child  bays are filled up with people who don’t have kids. It’s a greater problem for disabled shoppers who rely on restricted bays to help them get into the store safely.

We worked with Tesco to create two campaigns that drew focus on the problem and sought to make people reconsider misusing the bays. For the parent and child parking we created a range of fun farmyard characters working across a range of signage opportunities, whilst for the disabled parking bays, we opted for a more direct Think Twice campaign, asking to shoppers to consider the impact they have on others by using bays they aren’t supposed to.

What we did

  • Shopper Marketing Strategy
  • Graphic Design