Winsor & Newton
Creating a compelling new in-store experience around Graphic Art Products
Client
Colarts Brands – Winsor and Newton
Location
Global
Awards
Creative Retail Awards 2022 – Shortlisted – POP/POS Concept
Services
- Design Strategy
- Communication Planning
- Interior Design
- Fixture Design
- Project Management & Procurement
Opportunity
Winsor and Newton is one of the world’s most respected art brands, with advocates as illustrious as Winston Churchill and HRH the Prince of Wales.
Stamp work across all brand communications, and were asked to help reposition the brand’s Graphic Art portfolio of materials for the hobbyist and creative professional alike.
Approach
We take a customer focused, category-led approach, exploring the shopper journey, delving into research about user groups and understanding the product to create relevant customer interactions that drive engagement.
Solution
The Graphic Art merchandising solution is focused on professionals and hobbyists in the design, illustration and architecture sectors.
Delivering market leading product supported by clear messaging and education, it is a confident extension of the famous Winsor & Newton brand experience.
Head of Shopper Marketing – Colart BrandsStamp get to the heart of Shopper insights tied together with an in depth understanding of the product, to ensure in-store communication is impactful, targeted and delivers return.
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