Winsor & Newton

Creating a compelling new in-store experience around Graphic Art Products



Winsor and Newton is one of the world’s most respected art brands, with advocates as illustrious as Winston Churchill and HRH the Prince of Wales.

Stamp work across all brand communications, and were asked to help reposition the brand’s Graphic Art portfolio of materials for the hobbyist and creative professional alike.


We take a customer focused, category-led approach, exploring the shopper journey, delving into research about user groups and understanding the product to create relevant customer interactions that drive engagement.


The Graphic Art merchandising solution is focused on professionals and hobbyists in the design, illustration and architecture sectors.

Delivering market leading product supported by clear messaging and education, it is a confident extension of the famous Winsor & Newton brand experience.

Large visuals of the range are used along side the impressive colour chromatic display to create impact.
Mid tier communications are focussed on demystifying the product: showing the potential and explaining how the range works seamlessly together.
We worked along side Colart’s fixture suppliers to help imagine a bespoke set of fixtures that could work across several in-store opportunities, from a full scale fixture installation….
….to a counter top unit with a promarker edit focus
Head of Shopper Marketing – Colart Brands Stamp get to the heart of Shopper insights tied together with an in depth understanding of the product, to ensure in-store communication is impactful, targeted and delivers return.
As with all of our work with Winsor and Newton, key to success of the communications is showing the product in use, and explaining key benefits and differences.
Working with the fixture supplier, we developed a range of freestanding fixtures that could accommodate a versatile edit of the Graphic Art range, at the same time as telling relevant stories about the product on display
All communications are delivered in multiple languages in preparation for global implementation.

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