Natural History Museum

A Thoroughly Modern Shop in the Home of the Dinosaurs



The Natural History Museum is the jewel in the crown of London’s world class museums.

We won the contract to revitalise the Museum’s main shop, working with the commercial team to improve the visitor experience in the Grade 1 listed Mammalian Hall.


Our experience in the museum sector led us to focus on improving the customer experience at key touchpoints to ensure a memorable visit, whilst making practical improvements to celebrate the unparalleled architecture.


Through creativity, sensitive planning and cost control, we proposed a range of amendments to create a contemporary contrast the heritage features.

New fixtures are inspired by patterns found in nature were developed to create interesting, mixed merchandising that pushes product to the fore from the moment of entry, all presented in a range of natural, sympathetic and sustainable materials.
We worked alongside the Museum’s team to develop bespoke fixtures for various parts of the offer, including supporting communications and category signage, reflecting a more modern commercial approach.
Walls were removed to expose the amazing detail of the terracotta walls.
Digital communications bring the Museum’s commercial offers to life in an engaging way and support a new suite of signage and in-store communications.
New lighting was installed, including four 3 metre diameter LED ring lights which flood the space with warm light through the central corridor, and modern LED track lighting in product spaces.
Claire Bevan, Head of Retail says: I have nothing but praise for STAMP. From the start they understood what we were trying to achieve and translated it into a creative vision. The finished shop was delivered on time, on budget, and is even better than we imagined. Thank you!

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