Tile Giant
Thinking big about style, expertise and inspiration
Client
Tile Giant (Travis Perkins)
Location
Staines, UK
Awards
Nominated for Store of the Year, Retail Week Awards 2020
Services
- Design Strategy
- Communication Planning
- Interior Design
- Graphic Design
- Digital Design
- Project Management & Procurement
Opportunity
With over 100 stores nationwide, Tile Giant had a strong presence but its stores were unimaginative and failing to compete with their main competitor.
The client had the ambition to be top-of-mind in their sector, and bring the brand to life.
Approach
Based on our strategic approach, we were given a mandate to totally reimagine the retail format.
We took a deep dive into the customer journey, created dedicated zones for trade and retail customers, and put design and insipration at the centre of the experience.
Solution
Striking a balance between robust trade-counter and engaging retail store, Tile Giant now sets a new benchmark in tile retail.
James Heese, MD Tile Giant says:We shortlisted three design agencies to work with us on developing a new store format.
We chose to work with Stamp because they took the time to really understand our business and the market.
What Stamp delivered far exceeded my expectations and resulted in a best in class concept store that has smashed all our internal targets. Not only did Stamp deliver on our brief, but they were also fantastic to work with throughout the whole process.
Our concept store was shortlisted for a Retail Week 2020 Award which is the first time any Tiling store has ever been shortlisted for these prestigious awards.
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