Sandringham

A New Experience For Visitors to the Private Estate of HM King Charles III.

Client
The Royal Estate, Sandringham
Location
Norfolk, UK

Services

Design Strategy
Communication Planning
Interior Design
Graphic Design
Project Management & Procurement

Opportunity

The Sandringham Estate is located in rural north Norfolk, and has been the private home of five generations of British Monarchs.

We were approached to help reimagine the Visitor Centre and provide a structured approach to communications to improve the visitor experience.

Approach

Our goal was to bring the estate to life.

Our extensive research brought to the fore the history of the estate and the modern context of sustainability, whilst local materials and traditional skills created a sketchbook of rural estate life.

Solution

With a focus on authenticity and the stories of the people who have lived and worked at Sandringham, we created a visitor experience centered around rural life on the Royal Estate.

Rural, welcoming and beautiful, the immersive shop was the back drop for an entirely new range of Sandringham products, inspired by, or sourced from the estate

Antique items were sourced from across the UK and adapted for use. We worked with Royal Collections to source items from the Estate and beyond.

Natural tones, draping foliage and traditional crafts were used to reimagine the expansive vaulted restaurant space.

Garry Marsden, Visitor Services Manager says: The team at STAMP work at a lightning pace. The Sandringham project required STAMP to work with a number of our stakeholders and at every turn there has been nothing but praise for their creativity and drive. The finished result speaks for itself.