A New Experience For Visitors to the Private Estate of HM King Charles III.



The Sandringham Estate is located in rural north Norfolk, and has been the private home of five generations of British Monarchs.

We were approached to help reimagine the Visitor Centre and provide a structured approach to communications to improve the visitor experience.


Our goal was to bring the estate to life.

Our extensive research brought to the fore the history of the estate and the modern context of sustainability, whilst local materials and traditional skills created a sketchbook of rural estate life.


With a focus on authenticity and the stories of the people who have lived and worked at Sandringham, we created a visitor experience centered around rural life on the Royal Estate.

Rural, welcoming and beautiful, the immersive shop was the back drop for an entirely new range of Sandringham products, inspired by, or sourced from the estate
Antique items were sourced from across the UK and adapted for use. We worked with Royal Collections to source items from the Estate and beyond.
Natural tones, draping foliage and traditional crafts were used to reimagine the expansive vaulted restaurant space.
Garry Marsden, Visitor Services Manager says: The team at STAMP work at a lightning pace. The Sandringham project required STAMP to work with a number of our stakeholders and at every turn there has been nothing but praise for their creativity and drive. The finished result speaks for itself.
A full suite of POS was developed to work alongside product displays to tell the stories of the unique, local and sustainable products.
Across the visitor experience we created vignette points of interpretation that told the story of the the Estate, its flora and fauna and the people that have lived and worked there.
We created a hand illustrated map that guided visitors around the Country Park with beautiful bespoke illustrations
Interpretation points included birds and trees found across the Estate, as well as unseen images from the Royal Archive.

Next project

Winsor & Newton

Our Privacy Policy explains what cookies are and how we use them. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies and how that information is used.