Winsor & Newton Modular
A modular approach to communicating the worlds finest oil paint range
Colart Brands – Winsor & Newton
- Design Strategy
- Communication Planning
- Graphic Design
- Art Direction
The Winsor & Newton oil range features 3 core formulations, each designed for specific ways of working.
STAMP were asked to help bring the products to life on fixture for the US market.
A category led approach led us to find the central benefits for each product.
This approach guided the user to get more from their purchase: how to shop it, how to use it and what to use it with.
Bespoke fixtures were developed with the clients fixture supplier to showcase the range.
STAMP devised structures in the communications to prioritise the messaging hierarchy, ensuring the most important messages always appear first.
Head of Shopper Marketing – Colart BrandsStamp get to the heart of Shopper insights tied together with an in depth understanding of the product, to ensure in-store communication is impactful, targeted and delivers return.