Bensons for Beds megastores

Promoting better bed times across Britain

Services

  • Design Strategy

  • Communication Planning

  • Interior Design

  • Graphic Design

  • Advertising and Media

  • Project Management & Procurement

Opportunity

In a drive to become top of mind for all bed shoppers, Bensons engaged with STAMP to redefine their in-store communications and proposition messaging.

Approach

Our research led to the insight that many people were unaware of Bensons’ quality credentials, and found bed shopping confusing and time consuming, often only purchasing on their 3rd visit to a store.

Solution

STAMP developed a suite of communications that highlighted the brands’ service offer, guided customers through the product choices and created a sense of real value, not just low prices.

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