
Bensons for Beds megastores
Promoting better bed times across Britain
Services
Design Strategy
Communication Planning
Interior Design
Graphic Design
Advertising and Media
Project Management & Procurement
Opportunity
In a drive to become top of mind for all bed shoppers, Bensons engaged with STAMP to redefine their in-store communications and proposition messaging.

Approach
Our research led to the insight that many people were unaware of Bensons’ quality credentials, and found bed shopping confusing and time consuming, often only purchasing on their 3rd visit to a store.
Solution
STAMP developed a suite of communications that highlighted the brands’ service offer, guided customers through the product choices and created a sense of real value, not just low prices.
