L'Appetit Fou
For chocolate lovers with a Crazy Appetite
Services
Branding
Design Strategy
Communication Planning
Interior Design
Graphic Design
Architectural Services
Project Management & Procurement
Opportunity
The brand owners of Daskalides Chocolatier wanted a unique proposition for market towns that was fun and accessible.
The L'Appetit Fou brand was born - literally translated as The Crazy Appetite!
Approach
The branding and tone of voice are deliberately eccentric, using a bold palette, references to Magritte and dynamic font choices. The interior is part traditional, with bold contemporary colours and playful displays that make people stop and look.
Solution
The store is a vibrant and popular part of Chiswick, opening up the world of authentic Belgian chocolate to families and casual shoppers alike.
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RAF Museum
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Barbour
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Sandringham
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Natural History Museum
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Tile Giant
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Winsor & Newton Modular
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SIXT High Street
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Specialized Offices
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National Trust
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Daskalides
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SIXT Airports
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Bensons for Beds Marketing
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Evans
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Winsor & Newton Guidelines
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FaceGym
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Winsor & Newton
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L'appétit Fou
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Corkage
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Flight Centre
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Bensons for Beds Megastores
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Ribble Cycles
