Creating a compelling new in-store experience around Graphic Art Products
Winsor & Newton
Services
Design Strategy
Communication Planning
Interior Design
Fixture Design
Graphic Design
Project Management & Procurement
Opportunity
Winsor and Newton is one of the world’s most respected art brands, with advocates as illustrious as Winston Churchill and HRH the Prince of Wales.
STAMP work across all brand communications, and were asked to help reposition the brand’s Graphic Art portfolio of materials for the hobbyist and creative professional alike.
Approach
We take a customer focused, category-led approach, exploring the shopper journey, delving into research about user groups and understanding the product to create relevant customer interactions that drive engagement.
“Stamp get to the heart of Shopper insights tied together with an in depth understanding of the product, to ensure in-store communication is impactful, targeted and delivers return.”
Head of Shopper Marketing, Colart Brands
Solution
The Graphic Art merchandising solution is focused on professionals and hobbyists in the design, illustration and architecture sectors. Delivering market leading product supported by clear messaging and education, it is a confident extension of the famous Winsor & Newton brand experience.
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RAF Museum
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Barbour
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Sandringham
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Natural History Museum
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Tile Giant
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Winsor & Newton Modular
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SIXT High Street
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Specialized Offices
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National Trust
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Daskalides
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SIXT Airports
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Bensons for Beds Marketing
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Evans
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Winsor & Newton Guidelines
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FaceGym
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Winsor & Newton
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L'appétit Fou
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Corkage
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Flight Centre
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Bensons for Beds Megastores
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Ribble Cycles
